see also
Junior/Senior · 3 weeks (July 13 - August 2) · 3 credits
Learning about business management can be a great investment in your future. It can help you better manage your life, your career, and your own business (if you ever want to own one). It also could help you begin to solve some of the world's most pressing issues. In this program, you'll discuss the basics of business and business management in today's fast-paced and fascinating business world. You'll learn about issues such as:
- business organization,
- leadership,
- human resources,
- strategic management,
- marketing, and
- finance
Along with your classmates, you'll also discuss current business concerns such as technology and its impact on operations, globalization, ethics, quality, and entrepreneurship.
As a "Business World" student you'll meet with guest speakers from a variety of businesses. The program also features movies, discussions, and case studies such as "International Sourcing in Athletic Footwear: Nike and Reebok."
To be eligible for this program, you must have completed your junior or senior year of high school by June 2008.
Course
You'll be enrolled in Introduction to Business Management (AEM 1200). This course meets Mondays through Fridays, 9-11:45 a.m. Mondays through Thursdays, 1:15 - 2:45 p.m. and Tuesdays and Thursdays 3-3:30 p.m.
Academic director
"Cornell attracts students from around the country and the world, and I thrive on interacting with these students. I believe that if you have big dreams and want to enlarge your perspective, you should come to Cornell for the summer."
David Taylor is an educator, advisor, and entrepreneur. His teaching, research, and business interests focus on issues related to marketing and leadership as well as international management consulting and real-estate investment. When not in the classroom, Mr. Taylor has provided advisory and management search services to multinational companies operating in Japan. He's also served as a co-founder and managing partner of a small real estate investment and management firm. Mr. Taylor holds a master's degree from the School of Hotel Administration. He is a Ph.D. candidate at the School of Management at The State University of New York (Binghamton).
Required textbooks
| Title | Author | Cost |
| Exploring Business | Karen Collins | $100 |
| AEM 1200 Summer 2008 Course Packet and Blackboard (This resource includes the case studies to be analyzed in lectures and additional readings.) |
To be determined | |
Partial syllabus
Week 1
- July 14: Introduction: The Foundations of Business
- July 15: Entrepreneurship: The Challenges of Starting a Business
- July 16: Leadership and Managing for Business Success
- July 17: Managing Human Resources: Recruiting, Motivating, and Keeping Quality Employees
- July 18: Managing Information: Technology and Innovation
Week 2
- July 21: Business Ethics, The Law, and Social Responsibility
- July 22: The Smartest Guys in the Room (Movie): Understanding the Business Environment (Part 1)
- July 23: Developing, Producing, and Marketing Products and Services: Providing Value to Customers
- July 24: An Inconvenient Truth (Movie): Understanding the Business Environment (Part 2)
- July 25: Managing Financial Resources: Accounting and Finance
Week 3
- July 28: Case Study and Discussion with Karen Collins, author of Exploring Business
- July 29: Going Global: Business in the Global Environment
- July 30: Case study analysis
- July 31: Case study analysis
- August 1: Final exam