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The School regularly promotes courses through the Summer/Winter Session Web sites, course rosters, e-mails, posters, postcards, press releases, a series of advertisements in The Cornell Daily Sun, and other avenues. Although we do not generally advertise individual courses because of the high cost, we do routinely group similar courses together in our advertisements.
We encourage you to consider several ways in which you can help optimize the enrollment in your course:
- Please mention its availability to students in your fall and spring classes. Also, ask your colleagues, in their capacity as faculty advisors, to recommend it whenever appropriate.
- It is often helpful to develop a simple flyer and then post it both within your department and in other departments and areas where students who may need or be interested in this course will see it. We suggest including, at minimum, the name of the course, the credits, the session, the url for your course Web site, and a contact name or e-mail. Student Agencies (phone: 272-2000) will post flyers for you for a fee.
- Do you or does your course have a Web site? If so, ask us to link to that site from our online course descriptions.
- Does your department have an e-mail list of students? If so, consider sending these students an e-mail announcement.
- If your course might be of interest to staff members, contact your local HR rep and ask if s/he would be willing to send out an e-mail announcement.
- Send a short press release (paper or e-mail) to The Cornell Daily Sun, the Cornell Chronicle, PawPrint, The Ithaca Journal, and the Ithaca Times. Include, at minimum, the course title, credits, description, session, url for course Web site, and contact person. Here is the address and e-mail information for those publications:
- The Cornell Daily Sun, 139 W. State St., Ithaca, NY 14850 (news@cornelldailysun.com)
- Cornell Chronicle, Surge 3, Judd Falls Road, Ithaca, NY 14853 (cunews@cornell.edu)
- PawPrint, 130 Day Hall, Ithaca, NY 14853 (pawprintflash-mailbox@cornell.edu)
- The Ithaca Journal, 123 W. State St., Ithaca, NY 14850 (dmiller@ithaca.gannett.com)
- Ithaca Times, 109 N. Cayuga St., Ithaca, NY 14850 (editor@Ithacatimes.com)
- Consider promoting your course to students in out-of-college departments who may have been closed out of this course during the fall/spring or have had scheduling difficulties. Try flyers, postcards, and e-mail.
- Also, consider promoting the course to students, faculty members, or professionals outside of Cornell where this course may not be offered and may be useful in helping them meet their curricular or career requirements.
- For Special Programs, please follow all of the suggestions above and contact Mary Adie for additional information.
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