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More courses will be added to the Summer Session 2015 roster over the coming weeks. Visit often to see the latest information.

AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

This course is also frequently offered in the Winter Session.

Classes

The next offering of this course is undetermined at this time.

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