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Courses

AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Classes

AEM 2400 001-LECOnline course

AEM 2400 002-LECOn-campus program
Cornell/Dyson Certificate in Business Management

AEM 2400 003-LECOn-campus Extra-session

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