NBA 5991 Business Management in Europe
This course is only offered in the Summer Session.
This course will introduce you to the opportunities and risks of operating in the dynamic European environment within the context of strong processes of globalization, regional integration, and transatlantic US-EU free trade talks. You will learn about the specifics of doing business in the European Union, compared with the United States and the group of major emerging markets. We will look at the institutional settings of the macro political, economic and social environments in the EU, the role of the state versus the market, and the role of culture as determinants of corporate strategies and behavior in Europe. We will further discuss different strategies for entering the European market and establishing operations there; the determinants of entrepreneurship and management; as well as marketing and advertising in Europe.
NBA 5991 001-LEC
|Class dates:||June 24-July 12, 2013|
|Exam dates:||Will be provided by instructor (see Final Exams)|
|Grade:||GRD or SUS|
|Instructor:||Iankova, E. (eai1)|
|To enroll:||The online enrollment period for this class has passed. You may still enroll, but late registration fees may apply. See offline enrollment procedures for more information.|
|This is an online course. Please review the computer hardware and software requirements before enrolling.|