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Winter Session 2015 will run from December 26, 2015, to January 17, 2015, with three-week on-campus classes beginning on January 2, 2015. We will update the Winter Session site in September. If you would like to receive an e-mail notice when this happens, please join our e-mail list. In the meantime, you may want to browse through the 2014 site to get an idea of what we offer.

Courses

COMM 2720 Principles of Public Relations and Advertising

Course description

Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.

Not open to freshmen. Offered online.

Classes

COMM 2720 001-LEC
Online course

Number:1020
Class dates:January 2-18, 2014
Days/times:online course
Credit:3
Grade:Student option
Instructor:Jones, V. (vjp3)
Max. enroll:30
To enroll:See the Enrollment and registration for more information about enrolling in Winter Session classes.
 This is an online course. Please review the online course FAQs before enrolling.

Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.

Download the course syllabus

Tuition and fees

See the Tuition and fees page for more information.

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