Winter Session 2016 will run from December 26, 2015, to January 13, 2016, with three-week on-campus classes beginning on January 4, 2016. We will update the Winter Session site in September. If you would like to receive an e-mail notice when this happens, please join our e-mail list. In the meantime, you may want to browse through the 2015 site to get an idea of what we offer.
COMM 2720 Principles of Public Relations and Advertising
Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.
Not open to freshmen. Offered online.
This course is also frequently offered in the Summer Session.
The next offering of this course is undetermined at this time.
Tuition and fees
See the Tuition and fees page for more information.