COMM 2720 Principles of Public Relations and Advertising
Course description
Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; strategies for media selection and message execution. Introduction to research and regulation.
Prerequisites
Not open to freshmen.
COMM 2720 001-LEC
| Class number: | 1017 |
| Class dates: | January 4-22, 2010 |
| Days/times: | Distance Learning |
| Credit: | 3 |
| Grade option: | GRD or SUS |
| Instructor: | Jones, V. (vjp3) |
| Notes: | November 30, 2009 Distance Learning registration deadline with payment. Students must enroll in Blackboard prior to the first day of class to review the syllabus and begin textbook readings. Students who have not enrolled in blackboard or do not have the text by January 4, will be removed from the class. |
| Max. enrollment: | 30 |
| Computer requirements: | This is a Distance Learning course. Please review the computer hardware and software requirements before enrolling. |
Tuition and fees
See the Tuition and Fees page for more information.
Related Web sites
- College Web site: College of Agriculture and Life Sciences
- Department Web site: Communication