COMM 2720 Principles of Public Relations and Advertising
Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.
Not open to freshmen. Offered online.
COMM 2720 001-LEC
|Class dates:||January 2-18, 2014|
|Grade:||GRD or SUS|
|Instructor:||Jones, V. (vjp3)|
|To enroll:||See the Enrollment and registration for more information about enrolling in Winter Session classes.|
|This is an online course. Please review the online course FAQs before enrolling.|
Tuition and fees
See the Tuition and fees page for more information.