AEM 2400 Marketing
Course description
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
AEM 2400 001-LEC
| Class number: | 1002 |
| Class dates: | December 28, 2009-January 22, 2010 |
| Days/times: | Distance Learning |
| Credit: | 3 |
| Grade option: | GRD or SUS |
| Instructor: | Perosio, D. (djp7) |
| Notes: | November 30, 2009 Distance Learning registration deadline with payment. Students should contact Prof Perosio (djp7@cornell.edu) once they have registered for this course since pre session readings are strongly recommended. |
| Max. enrollment: | 50 |
| Computer requirements: | This is a Distance Learning course. Please review the computer hardware and software requirements before enrolling. |
Tuition and fees
See the Tuition and Fees page for more information.
Related Web sites
- College Web site: College of Agriculture and Life Sciences
- Department Web site: Applied Economics and Management