AEM 2400 Marketing
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
AEM 2400 001-LEC
|Class dates:||January 2-18, 2014|
|Grade:||GRD or SUS|
|Instructor:||Perosio, D. (djp7)|
|Notes:||Enrolled students need to purchase the following text book: MKTG7 bundled with CengageNow. Students will get the book, the CourseMate assets and an access code for CengageNow for about $83. ISBN 9781285720043 Students need to purchase this book and not get a used copy since the used ones do not have access to the CourseMate materials.|
|To enroll:||See the Enrollment and registration for more information about enrolling in Winter Session classes.|
|This is an online course. Please review the online course FAQs before enrolling.|
Tuition and fees
See the Tuition and fees page for more information.