AEM 2400 Marketing
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
This course is also frequently offered in the Summer Session.
The next offering of this course is undetermined at this time.
Tuition and fees
See the Tuition and fees page for more information.