Robert H. Frank
Bob Frank is the H. J. Louis Professor of Management and a professor of economics at Cornell's Johnson School of Management. His “Economic View” column appears regularly in The New York Times. His books, which include Principles of Economics (with Ben Bernanke), Luxury Fever, The Economic Naturalist, and The Darwin Economy, have been translated into twenty-two languages. The Winner-Take-All Society, co-authored with Philip Cook, received a Critic's Choice Award and was named a Notable Book of the Year by The New York Times.