Hospitality Operations Management: Entrepreneurship in the Food and Beverage Industry
Credits: 3 credits
Eligibility: current sophomores, juniors, seniors
(see eligibility requirements)
Apply by: May 5, 2017
This intensive and engaging program is taught in the world-renowned School of Hotel Administration (SHA), currently ranked number one in the world for hospitality management, in Cornell’s SC Johnson College of Business.
Under the guidance of Christopher Gaulke, who teaches food and beverage management for SHA, you will:
- deepen your understanding of the food and beverage industry, from market segmentation to menu planning, food safety, supply chain, and service issues;
- learn what it means, and takes, to be an entrepreneur in the food and beverage industry;
- identify the considerations required to develop a viable and sustainable food and beverage concept;
- strengthen your business, marketing, and management knowledge; and
- develop your oral and written business communication skills and write a concise, well-organized business report.
As a participant, you will be engaged in active learning sessions, group work, and lectures that focus on assessing markets, testing business/concept ideas, and planning the successful execution of new food and beverage industry concepts.
Through presentations, research, guest speakers, and more, you will be introduced to the segments and scope of the industry, to the major players, and to the market forces and critical issues at play in this competitive field.
You will discover the importance of identifying customers and learn how to conduct market research and apply marketing principles to food and beverage concepts. With this information, you will be able to shape the idea for a concept, define its value proposition, and develop an effective business case for it.
In addition, you'll become acquainted with topics including food safety, standardization, and recipe development; explore menu design and planning; investigate facilities and production issues; identify basic concerns regarding supply chain and inventory management in a food and beverage setting; and familiarize yourself with purchasing and quality assurance concerns.
Students are expected to:
- work hard—but the instructor and teaching assistants will work hard with you;
- attend daily lectures and be involved in class discussions;
- willingly collaborate with classmates and be a contributing group member;
- complete assigned readings for each class session and review lecture materials; and
- complete in-class and out-of-class assignments.
To reinforce and apply what you will be learning during this course, you will develop a new food and beverage concept. The parameters for the project will be laid out during the class and will include a formal presentation and written report (research paper/business case hybrid).
In-class quizzes will be given on a regular basis to ensure that you are keeping up with your assignments, and there will be a comprehensive final exam.
Cornell's School of Hotel Administration—"The Hotel School"—is the first school in the U.S. to offer college-level education in hospitality management and is the only hospitality program in the Ivy League. It focuses on preparing students for career success at the higher levels of management as well as producing successful entrepreneurs. The School of Hotel Administration was recently ranked the number one hospitality and hotel management school in the world. (Read full article.)
You'll be enrolled in the three-credit course Entrepreneurship and Concept Development in the Food and Beverage Industry (HADM 1102)
This course meets Mondays through Fridays from 9:00–11:30 a.m. and 1:00–2:00 p.m. Optional study hall hours will also be scheduled throughout the duration of the course.
Maximum enrollment: 80
Credit note: The use of this course to fulfill basic core requirements or to grant academic credit is solely at the discretion of the university or college that admits you as a degree candidate. The School of Hotel Administration grants three free elective credits to students who matriculate having completed HADM 1102.
Computing labs in the Hotel School support Windows PCs only. (Unfortunately, they do not support Macs.)
|Course Packet (available at The Cornell Store)||$TBD|
|The Food Truck Handbook||David Weber||$TBD|
- Monday, July 17: College Admissions Workshop, 2:30–3:45 p.m.
- Monday, July 24: College Fair, 4:00–6:00 p.m., Statler Hall Ballroom
- Saturday, August 5: Select group business case presentations and graduation ceremony, 11:00 a.m.–noon, Statler Auditorium
Students and their families are cordially invited to join the "Entrepreneurship" faculty for a special recognition ceremony from 11:00 a.m. to noon, Saturday, August 5, in the Statler Auditorium. Students will receive a Cornell University Summer College certificate and have a chance to say goodbye to their fellow classmates and faculty. Attendance is not required for this event, but it is a nice way to conclude the program activities.
Checkout dates and times
Before making travel plans, review the checkout dates and times for your program. We strictly adhere to these deadlines.
Gaulke earned a BS in hotel and restaurant management and an MBA from Eastern Michigan University and is completing his PhD in hospitality and tourism management from Purdue University (expected December 2016). He also holds associate degrees from Atlantic Culinary Academy and Charles Stewart Mott Community College.
Gaulke has worked "in the trenches" in a variety of different foodservice operations, including casual and upscale restaurants and retail and institutional foodservice. He has experience in both front- and back-of-house operations and has held several top managerial positions, including general manager, executive chef, and foodservice manager.
Gaulke is a member of the American Culinary Federation, the Council of Supply Chain Management Professionals, and the Golden Key International Honour Society, and he holds numerous certifications, including that of Certified Chef de Cuisine from the American Culinary Federation. For more information, see Gaulke’s faculty page.
"I firmly believe that a commitment to lifelong learning is required to be successful. Change is inevitable, and our success is dependent upon how prepared we are to handle that change. This is an ideal I try to instill in my students. Teaching affords me the opportunity to guide students on their path to discover the skills and the curiosity required to themselves be lifelong learners and to be the originators of beneficial change." — Christopher Gaulke
"I fell in love with your campus here. Everything about it makes me want to attend here full time. The teachers are amazing, the education is wonderful, even the RCAs are nice. The environment and people here are so diverse and full of energy. I had an amazing time here and learned so much valuable information that I will take back and use to better serve my community. It was worth every penny. " — Adam Eckstein
"Summer College was an amazing experience that forever changed the way I view college and my own potential." — Jillian Pruner