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Cornell University School of Continuing Education and Summer Sessions

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Programs

Secrets of Business Success

Dates: June 24-July 15, 2017 (3 weeks)
Credits: 3 credits
Eligibility: current sophomores, juniors, seniors
(see eligibility requirements)
Status: This program is now full and no longer accepting applications.

Overview

Have you ever thought about becoming the next Steve Jobs? Or imagined yourself as an investor on Shark Tank? In order to do either, you'll need to understand the basic principles of business strategy and the answer to a fundamental question: What makes some companies succeed while others fail?

Led by Mona Anita Olsen, who teaches entrepreneurship theory and practice at Cornell's SC Johnson College of Business, this three-week program will teach you the frameworks used to analyze whether a company will be successful or not, and how companies grow if they are successful.

Professor Olsen will conduct the program in Socratic style, with class participation required and encouraged. This will help you improve your public speaking abilities and introduce you to the classroom environment you can expect at a top-tier university, putting you ahead of your peers in understanding how to be successful in college.

This program also can give you a leg up if you think business school might be in your future. It will expose you to the main concepts you'll need to understand in order to evaluate the success of businesses taught in MBA strategy courses. You'll learn which industry and firm-level characteristics lead to competitive advantage and how firms can expand geographically, in terms of product scope and across the supply chain, to strengthen this advantage.

And, this course can help you hone your skills as a future business leader. Business leaders today need to be successful communicators as well as consumers of information, so you'll discuss not only the business concepts themselves, but also the tools you'll need to become a high-level critical thinker and analyst of business issues. The course will teach you not only what to think when it comes to business strategy, but how to think like a business leader.

We will incorporate a framework unique to this class, using tools from statistics, economics, and logic, that you will be able to use across a wide variety of other courses in the future and that will help you become the type of critical thinker companies seek. Finally, in preparation for the data-driven business world, you will become comfortable with visual representations of data and learn how to "tell a story" through data.

This intensive and engaging program is taught through Cornell's acclaimed Charles H. Dyson School of Applied Economics and Management, part of Cornell's SC Johnson College of Business. The Dyson School's undergraduate business program, among the largest and most selective majors at Cornell, is currently ranked in the top ten nationwide by both Bloomberg Businessweek and U.S. News and World Report.

Assignments

Students will work in teams to complete two mini-case studies that incorporate concepts from class and apply them to real-life business decisions.

Course expectations

Students are expected to:

  • be entrepreneurial in their learning process (seeking out help, asking questions when needed);
  • strengthen communication skills by participating actively in classroom discussion;
  • develop critical thinking ability; and
  • learn how to work effectively in groups.

Course

You’ll be enrolled in the three-credit course AEM 4940: Undergraduate Special Topics in AEM: Secrets of Business Success.

This course meets Mondays through Fridays from 9:00 a.m.–12:00 p.m.

Maximum enrollment: 73

Note: You may combine this program with any other three-week 2 program to create a six-week Dual Program.

Textbooks

All resources for the class will be published on Blackboard, Cornell's web-based course management system.

Special scheduling

Events

  • Tuesday, July 4: In observance of Independence Day, we will not have classes.
  • Monday, July 10: College Admissions Workshop, 2:30–3:45 p.m.

Checkout dates and times

Before making travel plans, review the checkout dates and times for your program. We strictly adhere to these deadlines.

Program directors

Mona Anita Olsen

Mona Anita Olsen is an assistant professor at the School of Hotel Administration (SHA) in Cornell's SC Johnson College of Business, where she develops and teaches courses on entrepreneurship theory and practice. In addition, she's an Engaged Faculty Fellow through Engaged Cornell.

From 2013 to 2016, she served in the academic directorship of SHA's Leland C. and Mary M. Pillsbury Institute for Hospitality Entrepreneurship, where she led initiatives to expand and enrich the institute's multifaceted work on entrepreneurship education.

Prior to joining the Cornell faculty, Olsen earned a PhD from George Mason University and was a U.S. Fulbright Grantee to Norway, the assistant director of the Mason Small Business Development Center at George Mason University, and a worldwide sales analyst for Four Seasons Hotels and Resorts.

Student experiences

"I would definitely recommend Summer College to a friend. My course was informative and challenging, and I made close friends that I know I will keep for a lifetime. The weather was beautiful, the sunsets were breathtaking, and the people were unbelievably kind." — Karen Hsu, 2016