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Superfandom: How Our Obsessions are Changing What We Buy and Who We Are

by Zoe Fraade-Blanar and Aaron M. Glazer,
Psychology Today, March 30, 2017

Each time Justin Bieber launches a new CD, his fans organize a “buyout.” They march through Kmarts and Best Buys in an attempt to propel the album to the top of the charts. Since few of the teens own CD players, the CDs are often collected and donated to charity at the end of the shopping spree.

 

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