The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
by Joseph Turow, reviewed by Glenn Altschuler,
The Philadelphia Inquirer, May 4, 2017
In 2015, Nielsen reported that a grocery store in which customers would receive personal recommendations and offers the moment they entered was “closer than you think.” And, according to Joseph Turow, so is “the connected home,” where food containers will remind us of expiration dates, and cosmetics will advise us about the lipstick color relevant to the weather. These interactions — and information about customer emotions, supplied by facial-recognition software synched to a smartphone app — will be monitored by retailers and manufacturers, who will send their own messages.
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