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Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

by Ken Auletta,
The Pittsburgh Post-Gazette, July 1, 2018

According to Michael Kassan, the CEO of MediaLink, a “smash-up” has occurred in the advertising and marketing industries: “The Mad Men, which was the creative agency, and the Media Men, which was the media agency, and the Math Men, which is the data and technology person, is now one person. And that’s what clients want.”

 

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