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Contagious: Why Things Catch On

Contagious:  Why Things Catch On

by Jonah Berger,
The Boston Globe, March 3, 2013

Published in 2000, "The Tipping Point" rapidly reached a tipping point. In the blink of an eye, it seems, Malcolm Gladwell's argument that social epidemics are spread by a small number of special people, whom he calls mavens, connectors, and salesmen, became conventional wisdom.

 

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