Skip to content
Cornell University School of Continuing Education and Summer Sessions

The information below pertains to Summer Session 2016. If you would like to be notified when Summer Session 2017 course information is available, please sign up for e-mail updates.


COMM 2720 Principles of Public Relations and Advertising

Course description

Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.

Not open to freshmen. Offered online.

This course is also frequently offered in the Winter Session.


The next offering of this course is undetermined at this time.

Related websites