COMM 2720 Principles of Public Relations and Advertising
Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.
Not open to freshmen. Offered online.
This course is also frequently offered in the Winter Session.
The next offering of this course is undetermined at this time.