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Cornell University School of Continuing Education and Summer Sessions

Courses

AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.

This course is frequently offered in the Winter Session.

Classes

AEM 2400 001-LEC Online course

Number:1024
Class dates:May 31-June 23, 2017
Exam dates:Will be provided by instructor (see Final exams)
Days/times:online course
Credit:3
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:34
Restrictions:Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden overlap: AEM 2420
Documents:AEM 2400 001-LEC syllabus (PDF format)
To enroll:To enroll, complete and submit a course enrollment form and your payment to the Summer Session office. For more information, see enrollment and registration. Please note that late registration fees may apply.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

AEM 2400 002-LEC Online course

Number:1026
Class dates:June 26-July 14, 2017
Exam dates:Will be provided by instructor (see Final exams)
Days/times:online course
Credit:3
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:34
Restrictions:Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden overlap: AEM 2420
Documents:AEM 2400 002-LEC syllabus (PDF format)
To enroll:To enroll, complete and submit a course enrollment form and your payment to the Summer Session office. For more information, see enrollment and registration. Please note that late registration fees may apply.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

AEM 2400 003-LEC On-campus Extra-session

Number:1027
Class dates:June 26-July 14, 2017
Exam dates:Will be provided by instructor (see Final exams)
Days/times:M-F 1 PM - 4 PM Warren Hall 151
Credit:3
Grade:Student option
Instructor:Nasser, S. (szn2)
Max. enroll:55
Restrictions:AEM 2400-003 is intended for non-Dyson majors and high school students enrolled in summer college.
To enroll:To enroll, complete and submit a course enrollment form and your payment to the Summer Session office. For more information, see enrollment and registration. Please note that late registration fees may apply.

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