COMM 1300 Visual Communication
Introduction to visual communication theory. Examines how visuals influence our attention, perspectives, and understanding. Uses examples of visuals drawn from advertising, TV news, documentaries, entertainment movies, print, and interactive media to develop a theoretical framework for becoming more visually aware and for thinking more critically about how visuals influence us. Students develop an in-depth understanding of how visuals influence perceptions and behaviors and an understanding of the importance of theory in the construction of effective visual messages.
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