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Cornell University School of Continuing Education and Summer Sessions

Courses

AEM 3991 Global Business Strategy

Course description

In today’s increasingly globalized and interconnected world, international transactions as part of business are the norm. Even purely domestic firms have to deal with international issues, be it in the form of imported supplies or foreign competitors. In addition, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This course has three integrated objectives: first, to give you a basic grounding in global business, so that you can become capable of understanding and analyzing events and trends in the global business environment and their impact on managerial decision making; second, to help you understand the analytical frameworks on strategy formulation and implementation in an international context; and third, through a series of concrete case discussions and a local product internationalization project, the course aims at developing your practical skills in applying the tools of global strategic analysis in concrete business situations. Its ultimate goal is to help you become better prepared to serve in and lead business organizations in today’s globalized world.

This course meets the requirements for the Dyson School’s Intercultural and International Management Certificate.

Classes

AEM 3991 001-LEC Online course

Number:1039
Class dates:May 30-June 22, 2018
Exam dates:Will be provided by instructor (see Final exams)
Days/times:online course
Credit:3
Grade:Student option
Instructor:Iankova, E. (eai1)
Max. enroll:20
Documents:AEM 3991 001-LEC syllabus (PDF format)
Notes:This course meets the requirements for the Dyson School’s Intercultural and International Management Certificate.
To enroll:To enroll, complete and submit a course enrollment form and your payment to the Summer Session office. For more information, see enrollment and registration. Please note that late registration fees may apply.
  This is an online course. Please review the online course FAQs.
Related:Cross-listed with NBA 5991 001-LEC

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