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AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

This course is also frequently offered in the Winter Session.

Classes

AEM 2400 001-LEC Online course

Number:1587
Class dates:May 27-June 19, 2015
Exam dates:Will be provided by instructor (see Final exams)
Days/times:online course
Credit:3
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:34
Documents:AEM 2400 001-LEC syllabus (DOCX format)
To enroll:The online enrollment period for this class has passed. You may still enroll, but late registration fees may apply. See offline enrollment procedures for more information.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

AEM 2400 002-LEC Online course

Number:1588
Class dates:June 22-July 10, 2015
Exam dates:Will be provided by instructor (see Final exams)
Days/times:online course
Credit:3
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:34
Documents:AEM 2400 002-LEC syllabus (DOCX format)
To enroll:The online enrollment period for this class has passed. You may still enroll, but late registration fees may apply. See offline enrollment procedures for more information.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

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