NBA 5991 Business Management in Europe
This course is only offered in the Summer Session.
Examines the impact of the process of European integration on business organization and strategy. The foundations, institutions, and common policies of the European Union are discussed first. The course further examines how the establishment of the Economic and Monetary Union is shaping the strategies of multinational corporations with operations in Europe. To understand better the complex pressures for change in a “deepening” and “widening” European Union, students are involved in problem solving and case discussions about issues, such as determinants of entrepreneurship in a European-U.S. comparison; management in a European-U.S. comparison; competition policy and Microsoft’s antitrust battles in European courts; marketing and retailing in Europe, with an emphasis on WalMart’s experience there, environmental policies and business approaches to sustainability in Europe; agricultural policies, agricultural biotechnology, and the challenge of genetically modified organisms; trade policy and the EU’s trade disputes with the United States; and a variety of other mini-cases.
Johnson School students will not receive credit for summer or winter session courses offered through Continuing Education.
The next offering of this course is undetermined at this time.