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Cornell University School of Continuing Education and Summer Sessions


COMM 2720 Principles of Public Relations and Advertising

Course description

Survey of the fields of public relations and advertising. Describes organizations, jobs, and functions in the industry. Covers the roles of public relations and advertising in society, the economic system, and organizations; psychological and sociological principles as bases for appeals; and strategies for media selection and message execution. Introduction to research and regulation.

Not open to freshmen. Offered online.


The next offering of this course is undetermined at this time.

Tuition and fees

See the Tuition and fees page for more information.

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