AEM 2400 Marketing
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.
This course is frequently offered in the Summer Session.
AEM 2400 001-LEC Online course
|Class dates:||December 26, 2017-January 20, 2018|
|Instructor:||Perosio, D. (djp7)|
|Restrictions:||Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.|
|Notes:||Enrolled students need to purchase the following text book: MKTG 10th Edition, by Lamb, Hair, and McDaniel, from 4LTR Press, Cengage Learning (ISBN10: 1-305-63182-X or ISBN13: 978-1-305-63182-3). Used copies are ok.|
|To enroll:||See the Enrollment and registration for more information about enrolling in Winter Session classes.|
This is an online course. Please review the online course FAQs.
Note: If you are not currently a matriculated Cornell University student, and you reside in California, your eligibility to enroll in online courses may be restricted by distance-education regulations. For more information, see our state authorization page.
Tuition and fees
See the Tuition and fees page for more information.