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AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-AEM majors with sophomore standing or higher.

This course is also frequently offered in the Summer Session.


AEM 2400 001-LEC Online course

Class dates:December 28, 2015-January 18, 2016
Days/times:online course
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:30
Documents:AEM 2400 001-LEC syllabus (DOCX format)
Notes:Enrolled students need to purchase the following text book: Pride/Ferrell book with MT access code 9781305316522
To enroll:See the Enrollment and registration for more information about enrolling in Winter Session classes.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

Tuition and fees

See the Tuition and fees page for more information.

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