Skip to content
Cornell University School of Continuing Education and Summer Sessions

Courses

AEM 2400 Marketing

Course description

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization's strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.

Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.

This course is frequently offered in the Summer Session.

Classes

AEM 2400 001-LEC Online course

Number:1004
Class dates:December 26, 2016-January 21, 2017
Days/times:online course
Credit:3
Grade:Student option
Instructor:Perosio, D. (djp7)
Max. enroll:30
Documents:AEM 2400 001-LEC syllabus (PDF format)
Notes:Enrolled students need to purchase the following text book: MKTG (with MKTG Online, 1 term [6 months] Printed Access Card), 10th Edition, by Lamb, Hair, and McDaniel, from 4LTR Press, Cengage Learning (ISBN10: 1-305-63182-X or ISBN13: 978-1-305-63182-3)
To enroll:See the Enrollment and registration for more information about enrolling in Winter Session classes.
  This is an online course. Please review the online course FAQs.

Note: If you are not currently a matriculated Cornell University student, and you reside outside New York State, your eligibility to enroll in online courses may be restricted by certain states' distance-education regulations. For a list of those states in which we are permitted to enroll students, as well as related regulations, see our State Authorization page.

Tuition and fees

See the Tuition and fees page for more information.

Related websites