AEM 2400 Marketing
Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including how to price, promote, and distribute goods and services. Industry guest lectures and current marketing applications from various companies are presented and analyzed.
Enrollment limited to: non-AEM majors with sophomore standing or higher. Forbidden Overlap: AEM 2420.
This course is frequently offered in the Summer Session.