NBA 5910 Business in Emerging Markets
A distance-learning course. In an increasingly globalizing world, more and more companies are pursuing their major business objectives in emerging markets. What are the opportunities and market potential, as well as the risks of operating in these markets? This course aims to provide a general understanding of the business potential in the world of emerging economies. It offers an in-depth comparative perspective on business development and strategy across the most important regions with emerging markets in the world - Asia, Eastern Europe, and Latin America, with a special emphasis on the BRIC countries (Brazil, Russia, India and China). More specifically, you will get acquainted with the emerging economies from four major perspectives: market potential; trading opportunities; sourcing; and global competition. You will examine in a greater detail foreign investment trends, entry strategies and investment decisions, determinants of enterprise behavior, modes of establishing and managing relationships, impact of local cultures, and strategic responses to potential opportunities and risks in emerging markets. To understand better the pressures for change in the emerging economies in their complexity and entirety, you will be involved in case discussions of organizations and ventures operating in different emerging markets and sectors of the economy.
The next offering of this course is undetermined at this time.
Tuition and fees
See the Tuition and fees page for more information.