NBA 5991 Global Business Strategy
In todays increasingly globalized and interconnected world, international transactions as part of business are the norm. Even purely domestic firms have to deal with international issues, be it in the form of imported supplies or foreign competitors. In addition, more and more companies are going abroad to pursue their major business objectives. How can they take advantage of the global marketplace and create economic value through their multimarket activities? This course has three integrated objectives: first, to give you a basic grounding in global business, so that you can become capable of understanding and analyzing events and trends in the global business environment and their impact on managerial decision making; second, to help you understand the analytical frameworks on strategy formulation and implementation in an international context; and third, through a series of concrete case discussions and a local product internationalization project, the course aims at developing your practical skills in applying the tools of global strategic analysis in concrete business situations. Its ultimate goal is to help you become better prepared to serve in and lead business organizations in todays globalized world.
Johnson School students will not receive credit for summer or winter session courses offered through Continuing Education.
NBA 5991 001-LEC Online course
|Class dates:||January 2-20, 2018|
|Instructor:||Iankova, E. (eai1)|
|Documents:||NBA 5991 001-LEC syllabus (PDF format)|
|To enroll:||See the Enrollment and registration for more information about enrolling in Winter Session classes.|
|This is an online course. Please review the online course FAQs.|
|Related:||Cross-listed with AEM 3991 001-LEC|
Tuition and fees
See the Tuition and fees page for more information.